CASE STUDY

The goal:

食料品・日用品の店が少ない地域（食の砂漠）や、ヘルシーな食品の選択肢が限られる地域の消費者がオンラインストアの無料メンバーになることで、気軽に手頃な価格でヘルシーな食材や食品を購入して健康的な毎日を過ごせるようにする、というThrive Marketのミッションの認知度を高めること。

Our location solutions

Audience Targeting of high education, low-income users to drive awareness among key audiences in food deserts.

Proximity Targeting near food desert schools, in order to give teachers more information to empower their students about healthy living.

Leveraging of National Wear Red Day (February 6th) to support heart disease and drive awareness to their giving program.

業績

Case Study / Thrive Market

GroundTruth increased visits and awareness of Thrive Market’s free memberships among relevant consumers by driving up to 77% of the total traffic to the company’s giving app during the campaign period.

National Wear Red Dayの広告は、2月6日の前から当日まで、最大のクリックスルーレート（CTR）を記録し、このキャンペーンの有効CTRは3.2%増加しました（Wear Red Day広告実績0.60%、キャンペーン実績0.58%）この機会に心臓病予防/健康食品に関する情報を見ようとサイトを訪れた消費者が多かったことがわかります。

1 %

of app traffic from GroundTruth

The goal:

Our location solutions

業績

1 %

“By leveraging GroundTruth’s technology, we were able to see increased visits and free membership applications through our giving app. Click the right arrow to see a few of the many testimonials we received from approved Thrive Gives members driven by our GroundTruth campaign.”