Our location solutions
Audience Targeting of high education, low-income users to drive awareness among key audiences in food deserts.
Proximity Targeting near food desert schools, in order to give teachers more information to empower their students about healthy living.
Leveraging of National Wear Red Day (February 6th) to support heart disease and drive awareness to their giving program.
Case Study / Thrive Market
GroundTruth increased visits and awareness of Thrive Market’s free memberships among relevant consumers by driving up to 77% of the total traffic to the company’s giving app during the campaign period.
National Wear Red Dayの広告は、2月6日の前から当日まで、最大のクリックスルーレート（CTR）を記録し、このキャンペーンの有効CTRは3.2%増加しました（Wear Red Day広告実績0.60%、キャンペーン実績0.58%）この機会に心臓病予防/健康食品に関する情報を見ようとサイトを訪れた消費者が多かったことがわかります。
of app traffic from GroundTruth
“By leveraging GroundTruth’s technology, we were able to see increased visits and free membership applications through our giving app. Click the right arrow to see a few of the many testimonials we received from approved Thrive Gives members driven by our GroundTruth campaign.”
“I'm on government supplemental income, I can work but I'm currently unemployed [and] I'm a former type 2 diabetic sufferer. I've been trying to eat healthier for the past 3 years, and in doing so I've been diabetes free, though it's not easy to buy healthy foods all the time when you live off of $700 monthly, [while] 3/4 of that goes to bills and rent. I saw an ad for this site online, and thought it was a cool idea, it could really help people like me, so I'm giving it a try.”