Jeff Hackett — SVP of North America Sales
Jeff is Senior Vice President of North America Sales for GroundTruth. It is responsible for overseeing the sales activities of major brands and agencies and directing sales activities.
Prior to joining GroundTruth, Jeff served as senior vice president of US brand sales at AdColony, Inc., a mobile advertising platform, enrolled in comScore, Inc. for 14 years and was involved in various sales departments, including executive vice president at digital media division I experienced a leader job. Jeff’s career began with the Interpublic Group of Companies (IPG) and was involved in media planning for top brands such as Bayer, L’Oréal, Mercedes-Benz and Reckitt Benckiser Group. He lives with his wife Tara and two elementary school sons at Long Island. I spend my sons playing baseball, basketball and soccer coaches on holidays.